Heather Maitland
Heather Maitland is an arts consultant providing audience development and strategic marketing support, training, audience research and box office data analysis for cultural organizations. She has worked in arts marketing and audience development since 1983. She has marketed a wide range of arts organisations: from the smallest of touring theatre companies to running the London end of the Royal Shakespeare Company’s marketing operation. She has worked in both classical and contemporary dance. She supported audience and artform development in over 100 visual and performing arts organisations as head of two of England’s audience development agencies.
Heather’s current projects include profiling audiences for jazz, benchmarking audiences in the Republic of Ireland, supporting the team at Writers Centre Norwich and helping Rich Mix, London’s foremost centre for culturally diverse arts to write a marketing strategy.